Kotler Executive BBA
The Kotler Executive Bachelor of Business Administration (KEBBA) program is designed for professionals seeking to deepen their understanding of core business concepts, theories, and real-world applications. The program focuses on their application to real-world problems with tangible interaction and learning. Through this approach, students learn to connect business concepts to the larger global society, with preparation for a clear career path within the field of business. They are provided solid preparation to continue their graduate studies in business administration or related fields. The KEBBA is a streamlined 24-month program designed to fast-track your return to the workforce with enhanced skills.
- 2 Years
- Intakes: Monthly basis
- Commencement - Feb, April, June, Aug, Oct, Dec
Entry Requirements
A diploma, higher national diploma, or associate Degree with a minimum of three years of relevant work experience may be considered.
- Program Curriculum
Semester 1 (Aristo)
⦁ Role of Marketing
⦁ Sociopreneurship
⦁ Leadership in the 21st Century
⦁ Importance of data in deriving the next-generation marketing strategy
⦁ The most important lessons marketers must learn from quantum physics
⦁ Leadership and Sustainability Depend on Customer-Centric Culture
⦁ Creating a better tomorrow through an inclusive lens
⦁ Winning through Innovation Management and Culture – Success Strategies
⦁ AI-Driven Supply Chain Optimization for Inflation Control
⦁ How to create sustainable marketing interventions
⦁ Five insights to turn sustainability into a business asset
⦁ Sustainable marketing in the 21st century
⦁ Storytelling for sustainability in your brand – emotional storytelling
⦁ The PENTA Model to reinvent a company
⦁ Pushing for equity in representation
⦁ Leading teams through change
⦁ Neuromarketing in this age
⦁ 5 Digital Marketing Strategies
⦁ Human-Centered Leadership for Purpose Driven Marketing
⦁ Is marketing compatible with sustainability?
⦁ Proximity, AI, and the Metaverse
⦁ What great leaders do to create sustainable customer-centric cultures
⦁ A New Type of Leader
⦁ Brand Loyalty
Semester 2 (KBS Platform)
⦁ Business Law
⦁ Fundamentals of Finance
⦁ Microeconomics
⦁ Financial Accounting
⦁ Human Resource Management
⦁ Consumer Behaviour
⦁ Business Statistics
⦁ Operations Management
⦁ Corporate Finance
⦁ E-commerce
Semester 3 (KBS Platform)
⦁ Business Ethics
⦁ Entrepreneurship
⦁ Strategic Management
⦁ International Business
⦁ Cost Accounting
⦁ Business Research Methods
⦁ Supply Chain Management
⦁ Investment Analysis
⦁ Leadership and Team Management
⦁ Elective Module (Choose 1)
Semester 4 (KBS Platform)
⦁ Digital Marketing
⦁ Project Management
⦁ Risk Management
⦁ Innovation Management
⦁ Global Marketing
⦁ Corporate Governance
⦁ Business Policy
⦁ Elective Module (Choose 1)
⦁ Project Paper
Elective Modules
Advanced Entrepreneurship, International Finance, or Corporate Social Responsibility.
Global Virtual Campuses
Kotler Impact has chosen partners to create a space dedicated to the new business schools and a more significant center of excellence and university. KBS campuses are strategically located in the Americas, Europe, the Middle East, Africa, and Asia. KBS's global network for doctoral, Master, and bachelor programs is the world's largest and most immersive network, providing unparalleled access to a broad spectrum of educational and career prospects for future leaders
Tution & Fees
$40,000
Kotler Executive BBA Brochure
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.